Three Factors Influencing Changing Fashion Trends Essay

Three Factors Influencing Changing Fashion Trends - Essay Example The essay "Three Factors Influencing Changing Fashion Trends" discovers the Changing Fashion Trends. There are factors that promote the changes in the society, which are responsible for the increase in the fashion obsolesces. Therefore, the paper will discuss three factors that contribute significantly to changes in the fashion treads. One of the factors influencing fashion industry and marketing is the global economic changes, which relates to the production, raw materials, technology, new systems of global manufacturing and growth in national economies. The demand in the industry is visibility, whereby the factors have a significant influence on marketing and strategic planning. In fact, this case caused the fashion marketing to be faced by different consumer tastes and preferences, economic levels of market structures, and business structures. Moreover, the changing lifestyles of the consumer increase the demand patterns, which are attributed to the development caused by the techn ological revolution and economic globalization. In this case, the modern consumers are influenced by the world fashion instead of the national fashion, whereby the volatile consumers are able to purchase patterns with a reliable response of the companies in order to cope with the dynamism in the business environment and remain competitive. The second factor relates to the influence caused by television and internet as the main channels of marketing in globalized world, whereby the channels assist the fashion industry.